ABOUT US
Founded in 1968, VICTOR has been dedicated to the research and development of badminton rackets, shoes, apparel, and related equipment. VICTOR products are well-received in over 60 regions across five continents. 

As the official partner of the Badminton World Federation (BWF) and Badminton Asia (BA), VICTOR collaborates with top players worldwide, demonstrating its commitment to advancing badminton and increasing its global popularity. 

"Achieving anything close to perfection requires continuous improvement and innovation. With this in mind, we have dedicated ourselves to building VICTOR into what it is today." – Den Li Chen, Founder of VICTOR. 
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OUR MISSION
Making badminton sport greater, stronger, and loved by people around the world. 
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OUR SPIRIT
READY TO WIN 
– Always ready for challenges, unleash your full potential, and seize victory! 
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OFFICIAL PARTNER
  • Badminton World Federation (BWF)
  • Badminton Asia
  • Badminton Oceania
  • Badminton Denmark
  • Fédération Française Badminton
  • Badminton Indonesia
  • Badminton Korea Association
Sustainability

 

For us, sustainability is not just a buzzword, but an integral part of our everyday lives. We are constantly working to reduce our ecological footprint – from the racket in your hand to the processes at our headquarters.
Plastic? Only where it makes sense.
We have banned plastic bottles from our office. Instead, we use them where they really make a difference: in our clothing.
100% recycled: Since 2020, we have been consistently switching our Teamline from conventional materials to recycled fabrics.
Less waste, more focus: To avoid unnecessary waste, we do not use the standard plastic cover for our rackets. Instead, we offer the right high-quality bag for every need in our range.
Infrastructure & energy: efficiency as standard
Our commitment does not stop at the product. We are also optimising the way we work:
Mobile with electricity: our vehicle fleet has almost completely switched to hybrid and electric vehicles.
KfW standard: Our European headquarters is built to modern KfW energy standards to keep energy consumption in everyday office life as low as possible.
Digital first: We are well on our way to becoming a paperless office. If printing is necessary, we use certified paper without foil finishing and deliberately keep print runs small.
Sustainability starts in the details. We don't drink plastic – we prefer to carry it!
 

Occupational health and safety
All products are developed and manufactured to the highest quality standards. This process begins with market-oriented demand analysis and ends with multiple quality controls in production and storage.
The top segment of rackets and sporting goods is developed and tested in collaboration with professional athletes to ensure the best quality and playability of high-end VICTOR products.